79% of Canadian consumers would be prepared to pay more for a new product if they were satisfied.
The 36 to 45 age group find consumer products to be more credible and innovative than any other age group.
When it comes to social media, nearly three quarters of Canadian consumers think it would be an effective tool for companies to get feedback.
Nearly 60% of Canadian consumers tried a product in the last six months due to a recommendation from a friend/family member.
64% of Canadian consumers believe that a brand name product affects their purchasing decision.
Interestingly, only 60% of Canadian consumers are loyal to brand name products.
Only 57% of Canadian consumers believe the best new products usually come from brand names.
58% of Canadian consumers shop based on the best prices.
For 60% of Canadian consumers, points or loyalty programs have some influence in where they shop - and the brands they choose.
For the vast majority of women, they find brand name products to be more credible and innovative than men.
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