79% of Canadian consumers would be prepared to pay more for a new product if they were satisfied.
The 36 to 45 age group find consumer products to be more credible and innovative than any other age group.
When it comes to social media, nearly three quarters of Canadian consumers think it would be an effective tool for companies to get feedback.
Nearly 60% of Canadian consumers tried a product in the last six months due to a recommendation from a friend/family member.
64% of Canadian consumers believe that a brand name product affects their purchasing decision.
Interestingly, only 60% of Canadian consumers are loyal to brand name products.
Only 57% of Canadian consumers believe the best new products usually come from brand names.
58% of Canadian consumers shop based on the best prices.
For 60% of Canadian consumers, points or loyalty programs have some influence in where they shop - and the brands they choose.
For the vast majority of women, they find brand name products to be more credible and innovative than men.
That’s the idea behind Product of the Year, a distinction award for consumer products that rewards innovation, as determined by Canada’s most discerning critics – consumers just like you!
Product of the Year has been the gold-standard for consumer-voted product innovation in Europe for over two decades, and this is its second year in Canada. Over 5,900 consumers across the country participated in an independent online survey to vote on product design, function and packaging innovation. Seventeen products made the cut this year.
Product of the Year has been the gold-standard for consumer-voted product innovation in Europe for over two decades, and this is its second year in Canada. Over 5,900 consumers across the country participated in an independent online survey to vote on product design, function and packaging innovation. Seventeen products made the cut this year.
