Product of the Year 2012 | Chatelaine.com

79% of Canadian consumers would be prepared to pay more for a new product if they were satisfied.

The 36 to 45 age group find consumer products to be more credible and innovative than any other age group.

When it comes to social media, nearly three quarters of Canadian consumers think it would be an effective tool for companies to get feedback.

Nearly 60% of Canadian consumers tried a product in the last six months due to a recommendation from a friend/family member.

64% of Canadian consumers believe that a brand name product affects their purchasing decision.

Interestingly, only 60% of Canadian consumers are loyal to brand name products.

Only 57% of Canadian consumers believe the best new products usually come from brand names.

58% of Canadian consumers shop based on the best prices.

For 60% of Canadian consumers, points or loyalty programs have some influence in where they shop - and the brands they choose.

For the vast majority of women, they find brand name products to be more credible and innovative than men.

Product of the Year is all about helping consumers simplify their shopping experience, by identifying some of Canada's most innovative new products, as chosen by consumers just like you. Now, we'd like to take that one step further, by giving you the opportunity to win a Year of Cheer gift pack containing many of our winning products. What a great way to try them out yourself, or share your year of cheer with someone you care about. Enter the contest now. But first, make sure you read and understand the Rules and Regulations. For the full prize description click here.

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RULES | PRIVACY POLICY | PRODUCT OF THE YEAR CANADA

*No Purchase Necessary. Contest closes at 11:59 pm ET June 12, 2012. Open to residents of Canada, excluding residents of Quebec, who are over the age of majority. One Grand Prize valued at $785.24 consisting of a variety of 2012 Products of the Year. Odds of winning depend on the number of eligible entries. Correct answer to mathematical skill-testing question required to be a winner. Click here for full contest rules .